Multilingual copywriting vs. transcreation
Transcreation and multilingual copywriting have similar purposes: to deliver customized [...]
Cultural insights and the ability to tell the right story in all languages
International customers expect brands to respect their values and cultural [...]
7 quotes to understand communication in multiple languages
When expanding a business outside national borders, language and cultural [...]
As Leinhäuser celebrates its 25th anniversary, we talk to Claudia Link-Beier
Macklin GmbH merged with Leinhäuser on January 1, 2019. This [...]
The story so far – Leinhäuser at 25
Let’s start by rolling back the clocks to the 1990s, [...]
Copywriting by Leinhäuser – Pitch-perfect writing
At its essence, effective communication all comes down to one [...]
Internationalization online
Our customers around the world all want to increase their [...]
The cream of SEO copywriting crop: Keyword masters and attention-grabbers
Human factors are becoming increasingly important in search-engine-optimized texts. Worldwide. [...]
Mandarin Chinese – More than just a language
If you want your business to take off in China, [...]
We are the Wor(l)d – Communication as a key strategy for successful internationalization
Leinhäuser can help you gain a foothold in overseas markets. [...]