One of our clients, a marketing agency here in Munich, received the request from their client — a German corporation in the consumer electronics industry — to develop and execute a campaign for their presence at a trade fair later that year. All marketing collateral, from the microsite and press release for their feature product, through to the accompanying blog posts, videos and social media posts, had to be in English. This was going to be an international trade fair, after all.
Based on past experience, our client knew that simply having content translated for a project like this wouldn’t be enough to make their client shine in the exhibition hall. So, they called on our multilingual team of copywriters, who were able to switch back and forth between both languages to fill in any gaps and ensure that tone, style and brand messaging were consistent and on point across all channels.