First and foremost, AI translations promise to save time and money. But can generic tools really deliver on that promise in every case? The text may be created in no time, but that’s often when the real work begins: clarifying terminology, making stylistic corrections, and adjusting the content –  tying up resources that aren’t accounted for in the budget. This is exactly where our new AI self-service portal comes into play. Leinhäuser GATEWAYᴬᴵ not only delivers fast results, but speaks your language right from the start.

The first click is just the beginning

In many companies, the use of generic AI tools is part of everyday work – and for good reason: They are available around the clock, are easy to use, and produce translations in a matter of seconds that seem accurate at first glance. So far, so efficient.

However, that’s only part of the story, because the real effort often doesn’t become apparent until later. Wording has to be refined, terminology standardized, and finishing touches added – time-consuming tasks that have to be handled internally. This results in unwanted additional costs, and while they cannot be quantified in absolute terms, they are nonetheless significant.

When cost-saving doesn’t save costs

For example: A text is translated into several languages using an AI tool. It takes no time at all to prepare a complete version that appears ready to be published.

But when the local teams take a closer look, the first discrepancies begin to emerge. Specific terms have not been used consistently throughout. The tone doesn’t suit the target audience. Product names have been changed, even though they were supposed to remain the same.

So the text undergoes corrections, revisions, and adjustments. Different teams contribute their perspectives until the desired result is achieved.

What was meant to be a quick, streamlined process ends up taking on a life of its own – a multi-step coordination effort involving various people, departments, and time zones. The time and costs that are supposed to have been saved are simply shifted to other areas.

AI that speaks your company’s language

“Correct” does not automatically mean “right”

What makes AI translations appealing is also what makes them tricky. They are grammatically correct and read smoothly, making them feel very professional – at least at first glance. The shortcomings only become apparent upon closer inspection.

This is because the text creation is based on general templates rather than company-specific style guidelines. Generic AI tools do not have access to established terminology, defined language guidelines, or a brand’s unique voice. They rely on what is statistically likely, not on your corporate language.

Although the result is formally correct, it achieves neither the desired precision nor the necessary consistency. It gets the content and message across, but loses brand recognition along the way. In other words, the text works, but it doesn’t sound like your brand.

Hidden follow-up costs

This discrepancy necessitates additional internal feedback loops and coordination with local teams. Each step is manageable on its own. Taken together, however, they add up to a significant additional cost that should not be underestimated. And rather than being attributed directly to translation, this cost is instead spread across various budgets, such as marketing or specialist departments.

This creates a distorted picture. A process that appears to be streamlined and cost-effective in actuality entails additional resource requirements that cannot be planned for or clearly allocated.

Corporate language as the foundation for AI

This doesn’t mean we should get rid of AI. On the contrary: When used correctly, it can offer enormous benefits. The important thing is that the technology does not operate in isolation, but is embedded within clear structures so that it can draw on existing language resources. Leinhäuser GATEWAYᴬᴵ is designed according to precisely this principle.

Our new self-service portal uses existing glossaries, translation memories, and defined style guidelines as the basis for automatically generating tailored translations. This means that every piece of text generated consistently reflects your corporate language.

At the same time, the process remains flexible and easy to control. It guarantees 24/7 access and scalability, as well as the ability to bring in human expertise as needed – as a deliberate quality assurance measure at critical points. The result is a setup that delivers on the promised time and cost efficiency.

Leinhäuser GATEWAYᴬᴵ pays off – in every way

In the end, it’s not so much the speed as the quality of the entire process that pays off. For that reason, the following questions have to be taken into account: How well do AI tools integrate into existing workflows? Can the results be reused without additional effort? And does the linguistic recognizability remain consistent across all markets?

With Leinhäuser GATEWAYᴬᴵ, translations are created based on your corporate language – consistent, compatible, and without the usual post-processing hassle. This results in clearer processes, fewer bottlenecks, and greater predictability.

In summary: AI can do a lot. But it only can reach its full potential when it speaks your language.

Would you like to learn more about our new self-service portal? Please contact us directly to schedule a no-obligation demo.

FAQs

While it’s impossible to give a general figure, the honest answer is that they are often higher than expected. The extent of any necessary post-editing depends heavily on the type of text, quality standards, and internal requirements. Content and terminology coordination, as well as additional rounds of proofreading, aren’t often tracked centrally. As a result, the associated effort is rarely attributed directly to the translation, but is instead distributed across various teams and thus often goes unnoticed.

Generic AI tools operate without context. They rely on general language patterns for translation but do not have access to company-specific terminology, established phrasing, or other existing language resources. The result is grammatically correct, but lacks a distinctive style.

Generic AI tools translate without reference to corporate language. They do not take specific terminology, stylistic considerations, or established phrasing into account. Managed AI solutions such as Leinhäuser GATEWAYᴬᴵ are designed to seamlessly integrate with existing language resources, ensuring that the results are consistent and compatible from the very start.

Leinhäuser GATEWAYᴬᴵ is an AI self-service portal that builds on your company’s existing language resources. Everything that has been accrued and maintained over time – translation memories, glossaries, style guides, etc. – is incorporated into the translation process.

After the simple step of setting up your company profile, you’ll have 24/7 access to our solution. For maximum flexibility, you decide how to proceed with each text. You can use the AI output directly or add optional extra services such as editing, adaptation, or transcreation through our Managed Services.

Dekorative Headergrafik im Leinhaeuser-Stil zum Copywriting-Beitrag.

Editorial Team Leinhäuser

 | info@leinhaeuser.com

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