Buzz
Thoughts from Heike Leinhäuser
Our third DonnersTALK was all about sustainability, the hot topic of AI remains firmly on our agenda, and an SEO conference in Brighton provided a wealth of information: As another busy year draws to a close, it’s time to take stock and look ahead.
Our most recent DonnersTALK brought us fascinating insights from guest speakers Sabine Braun, Dr. Meike Gebhard and Meike Frese, as well as from panel participants Diana Maurer, Abigail Keiper and Annette Schmidt. The discussion about the challenges and opportunities associated with sustainability communication was a particular highlight! From the advances in sustainability reporting at European level to striking a balance between brand identity and creativity, the session provided much food for thought. We look forward to continuing this conversation with you, alongside the ongoing debate surrounding the use of AI.
And speaking of AI: In recent months, we have noticed a growing trend toward editing, and new technological advances certainly offer great potential when working with texts. But the finishing touch must still always be a human one, and this is precisely where our expert linguists come into play. It is important here, however, to establish the specific service that is required in each individual case. To this end, our team has put together a special “menu” with various packages to help you map out the different requirements and specify the right scope of service.
Tidbits of knowledge aplenty were also served up at brightonSEO, the world’s largest search engine optimization conference, which took place on October 3 and 4 in Brighton, UK. Over two information-packed days, industry leaders gave an overview of the latest trends and developments.
Sound interesting? Then you’re in the right place – join us in shaping the future of content generation!
Sustainability communication in focus: a very inspiring DonnersTALK!
On October 17, we hosted the third Leinhäuser DonnersTALK, looking at all things sustainability and the new EU reporting requirements. Industry experts offered invaluable insights into the world of sustainability communication, the abundant data giving us plenty to think about.
Sabine Braun from Accenture kicked things off with her presentation entitled “Sustainability as the new normal.” She looked at the topic from various perspectives – from the seeds of global environmental awareness to the Paris Agreement and key EU legislation such as the Corporate Sustainability Reporting Directive (CSRD).
This was followed by “Caught in the ‘vise’ of regulation?” by Dr. Meike Gebhard (SAIM). The title could hardly have been more apt, as the “unlimited possibilities” of days gone by are now pitted against the strict regulations of the present.
Dr. Gebhard then joined Sabine Braun, Diana Maurer (Siemens Financial Services) and Abigail Keiper (Leinhäuser) for a panel discussion moderated by Annette Schmidt (Leinhäuser). This gave rise to an engaging discourse on how to anchor sustainability in corporate communications.
To round things off, Meike Frese from Fährmann Organisationsbegleitung GmbH outlined the paradoxes of sustainability communication, exploring the extent to which companies can achieve long-term success despite conflicting requirements – both in their communications and their activities.
As mentioned previously, this marked our third DonnersTALK, but at Leinhäuser, good things come in more than threes and we’re already planning our next event in 2025, when we will be turning our attention to internationalization. Having said that, the topic of sustainability remains firmly on our radar: A “mini” DonnersTALK is on the books, where we will be highlighting the various lessons learned from sustainability reporting. We very much look forward to welcoming you to Leinhäuser again next year.
If you were unable to attend our last DonnersTALK in person or would like to find out more about the event, you can find a detailed summary here.:
Proofreading on the rise
At Leinhäuser, we see artificial intelligence as an opportunity – both in the creation and translation of text. It seems that many of our customers feel the same, as we have seen a significant increase in proofreading requests recently. The level of editing required depends very much on the type of text, and it is essential to know what to look out for when considering this type of service. And we’re here to help you find exactly what you need.
What is the purpose of the text? The answer to this question will determine the level of editing required. For example: Does it contain general information for internal use? Is it a press release slated for publication? Or are you writing evergreen copy to engage your target audience? We have put together three packages that – either in combination or separately – are sure to cover all the bases.
The proofreading level focuses on linguistic accuracy. In other words: spelling, grammar and compliance with your style guide. Ideal for a thorough check of internal documents.
With the optimization level, we go a little further. In addition to linguistic corrections, we ensure consistency in headings, numerical formats and footnotes. We may also tweak the writing style to improve readability.
At the editing level, we carry out all of the above plus we take an in-depth look at the content as a whole and revise where necessary to improve the overall impact. This involves focusing specifically on your desired outcome and ensuring that the text does what it should.
Do you have an AI-generated translation that needs to be cross-checked against the original to ensure accuracy? Would you like us to compile a style sheet or keep an extra eye out for the consistent use of fonts? If you are unsure which service is right for you, or if you have additional requirements, no problem – we also offer bespoke solutions. Please contact our team to discuss the details.
Our packages at a glance:
- Check for typos (spelling, grammar, punctuation, etc.)
- Align with any existing style guide
- Check headings (upper and lower case)
- All proofreading services
- Additionally check headings (consistent phrasing)
- Check numbers (consistent numerical formats)
- Check footnotes (placement, allocation)
- Make minor stylistic corrections (word choice, redundancy, repeated words, etc.)
- All optimization services
- Check abbreviations (consistency)
- Further stylistic revision following a short briefing
AI, content strategies and e-commerce – the future of search engine optimization at brightonSEO
On October 3 and 4, everyone who is anyone in the SEO industry gathered in Brighton, UK. In addition to internationalization, this year’s conference agenda also included strategies for scaling SEO and promising AI for SEO.
Not all SEO analysis is equal. Carrie Rose (Rise at Seven), Chaitanya Gatreddi (former Head of Growth at Writesonic) and Tom Winter (SEOwind) agreed on this in the introductory session and went into more detail in their presentations.
With regard to content auditing, Jonathan Roberts (Fly High Media) and Lazarina Stoy (MLforSEO) emphasized the importance of new AI-supported approaches.
Indeed, the topic of artificial intelligence was all-pervasive: Tom Vaughton (Varn) addressed the associated challenges, Marcus Tober (Semrush) discussed the phenomenon of zero-click searches, and Travis Tallent (Brainlabs) looked at the huge potential AI offers companies.
The second day of the conference considered international SEO and localization with presentations by Elizabeth Pokorny (Weglot) and Li Peng (Wise). Sujata Ghosh (Dyson) focused on digital PR and link building, while Steve Paine (Sistrix) and Michelle Haslam (BizTok Academy) highlighted the enormous potential of e-commerce optimization.
Carlos Sánchez Donate (Asdrubal SEO) and Sophie Gibson (StudioHawk) spoke about the technical side of SEO and Greg Gifford (SearchLab Digital) was among those who took a deeper dive into creating localized content. The conference finale featured John Mueller from Google and gave attendees lots to think about on their way home!
To find out more about SEO at Leinhäuser and the brightonSEO Conference, please visit:
… and so another year comes to an end
2024 was a special year in many respects: It was full of exciting projects, creative solutions and inspiring events – and the next 12 months promise more of the same.
A company like Leinhäuser is more than just the sum of its parts. With passion, drive and our ability to think outside the box, we are always at your side and aiming high. We proved this in 2024, and will strive to continue in the same vein next year.
On behalf of the entire Leinhäuser team, thank you for your trust in us, without which we would not be where we are today.
We wish you a happy holiday season and a wonderful new year!
