A few days ago, something really unpleasant happened to me on Twitter, and it was unfortunately not the first time. Guess what? I am pretty certain it has happened to you too at least once!
I had just arrived at work, and as I was quietly sipping my fresh glass of sparkling water, I quickly browsed through Twitter and stumbled upon an account that interested me. The user, let’s call him Bob, had a catchy biography about social media, living healthy and being happy. Great! Everything I love! But what especially caught my attention was his absolutely stunning header picture: beautiful mountains bordered by a quiet lake, just like in a dream. No better way to make my day than amazing sceneries! All excited, I followed Bob, realized that he had previously followed me, and sent him a private message in order to say hello and inquire as to where he had shot this breathtaking picture. This is the answer I received:
“You rule! Thank you for the follow. Hope you are having a kick a$$ day! Would love to connect on FB: XXXX”
That got me quite upset! Why? Because there is nothing more irritating than following a new Bob on Twitter and receiving one of those insipid generic answers asking you to follow him on another social media platform! How many new followers received the same message before me? Not really a good way to make your future follower feel special. And did I mention this is a pattern that practically all Twitter users sending generic messages seem to use? “Thank you for following + How are you?/You are awesome! (optional) + Follow me there and there + I like or follow back!” Is this a decent way to socialize with someone you have just digitally met? The answer is NO! It is an egocentric declaration that conveys only one message: your interlocutor does not care about you! And where there is no caring, there is no communication.