Google processes over 3.5 billion queries every day, in 135 languages. While English is still the most used language online, it’s only spoken by a quarter of all internet users — which means that three in four people online use other languages to search for information and products.
In light of this, iSEO becomes a necessity for companies that plan to sell beyond their own national borders. Not only will localizing your website and SEO strategy improve your rank in the search results, but it will put your brand closer to local audiences.
Reaching a top position in the search results and maintaining it can become a real challenge — and not just for English-speaking websites. But, with a cohesive iSEO strategy focused on the uniqueness of each local market, you can consolidate your global presence.
Professional translators and linguists can develop language-specific SEO strategies to integrate into your iSEO approach. They know how people speak and understand the cultural background of the local population. Moreover, they have language skills that allow them to identify the exact words people use online to search for your product and services.
Linguists pay attention to every language-related ranking factor that contributes to putting your website on page one of search results. This strategy does more than make your website appealing to Google’s algorithms. It offers website visitors an excellent user experience, as well-written quality content increases the usability of your site and helps you stay relevant in any local market.