You can reach us under the following number: +49 89 4805 8100

Product marketing

We manage the localization of communication materials for your international B2B and B2C campaigns and tailor them for maximum impact in the respective target market. Producing successful texts involves a complete range of specialist activities: from terminology management to ensure use of your corporate language, to translation, review and copywriting of your product messages, right through to approval management in coordination with your regions – working directly with your agencies if you so prefer. Our add-on services include cultural insights for perfect concept design, online proofing platforms, automated uploads to CMS systems and SEO measures for your international web presence. We employ tried-and tested processes for each type of project and put together an effective team for your particular subject area. You will be guided through the process by your dedicated Leinhäuser account manager, possessing the necessary industry knowledge and constantly keeping a close eye on your time-to-market.

Welcome to Leinhäuser Language Services. We ensure your international communication campaigns will have the optimum impact. With our modular set of services and high quality standards, we can provide you with exactly the level of support you are looking to outsource – plus the professional approach that is vital to any successful cooperation.

TAILORED SERVICES FOR PRODUCT MARKETING

Transcreation

Transcreation

Senior editing

Senior editing

Terminology management

Terminology management

optimierung

Process optimization

Approval management

Approval management

technical translations

Technical translations

CHALLENGE

Translate the
TOUGHBOOK Microsite
into 20 languages

Unclear, chaotic 
 versioning
process

No centralized
content management
system

Difficult
rollout in
target markets

CONVENTIONAL APPROACH

Copy from CMS
and paste into Word

Translate into
the target languages

Oversee the
various services

Copy and paste
back into the CMS

THE SOLUTION

CMS

Toughbook Mircosite

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Export

Data set

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XML

Toughbook Microsite

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Import

Data set

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CMS

Toughbook Microsite

THE BENEFITS

TIME SAVINGS

COST SAVINGS

INCREASE IN QUALITY